Projet 1 — Template

2026

MERLE BAR

Live Music & Cocktail Bar — Brand Identity

The Project A comprehensive 360° fictional branding project for a speakeasy-style venue blending premium mixology with live music.
Concept & Visual Identity The identity revolves around the "Merle" (blackbird), bridging the gap between melody and nightlife. The logo is a clever fusion of a bird silhouette and a treble clef, paired with a sophisticated, high-contrast serif typography. The overall vibe relies on a dark, elegant color palette (deep blacks and charcoal) energized by a vibrant, warm orange. A subtle, vintage-inspired dark floral pattern adds a premium texture to the brand's assets.
Deliverables From conceptualization to execution, I handled the complete Art Direction, including Branding, Graphic Design, as well as Print & Digital Design.